People’s Opinions Matter

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Business model

Business model innovation is an iterative and potentially circular process[1]

A business model describes the rationale of how an organization creates, delivers, and captures value,[2] in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.[1]

In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.



The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity.[3] Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms.[4]

Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as “recipes” for creative managers.[5] Business models are also referred to in some instances within the context of accounting for purposes of public reporting.


Over the years, business models have become much more sophisticated. The bait and hook business model (also referred to as the “razor and blades business model” or the “tied products business model”) was introduced in the early 20th century. This involves offering a basic product at a very low cost, often at a loss (the “bait”), then charging compensatory recurring amounts for refills or associated products or services (the “hook”). Examples include: razor (bait) and blades (hook); cell phones (bait) and air time (hook); computer printers (bait) and ink cartridge refills (hook); and cameras (bait) and prints (hook). A variant of this model was employed by Adobe, a software developer that gave away its document reader free of charge but charged several hundred dollars for its document writer.

In the 1950s, new business models came from McDonald’s Restaurants and Toyota. In the 1960s, the innovators were Wal-Mart and Hypermarkets. The 1970s saw new business models from FedEx and Toys R Us; the 1980s from Blockbuster, Home Depot, Intel, and Dell Computer; the 1990s from Southwest Airlines, Netflix, eBay,, and Starbucks.

Today, the type of business models might depend on how technology is used. For example, entrepreneurs on the internet have also created entirely new models that depend entirely on existing or emergent technology. Using technology, businesses can reach a large number of customers with minimal costs. In addition, the rise of outsourcing and globalization has meant that business models must also account for strategic sourcing, complex supply chains and moves to collaborative, relational contracting structures.[6]

Theoretical and empirical insights[edit]

Design logic and narrative coherence[edit]

Design logic views the business model as an outcome of creating new organizational structures or changing existing structures to pursue a new opportunity. Gerry George and Adam Bock (2011) conducted a comprehensive literature review and surveyed managers to understand how they perceived the components of a business model.[3] In that analysis these authors show that there is a design logic behind how entrepreneurs and managers perceive and explain their business model. In further extensions to the design logic, George and Bock (2012) use case studies and the IBM survey data on business models in large companies, to describe how CEOs and entrepreneurs create narratives or stories in a coherent manner to move the business from one opportunity to another.[4] They also show that when the narrative is incoherent or the components of the story are misaligned, that these businesses tend to fail. They recommend ways in which the entrepreneur or CEO can create strong narratives for change.

Complementarities between partnering firms[edit]

Berglund and Sandström (2013) argued that business models should be understood from an open systems perspective as opposed to being a firm-internal concern. Since innovating firms do not have executive control over their surrounding network, business model innovation tends to require soft power tactics with the goal of aligning heterogeneous interests.[7] As a result, open business models are created as firms increasingly rely on partners and suppliers to provide new activities that are outside their competence base.[8] In a study of collaborative research and external sourcing of technology, Hummel et al. (2010) similarly found that in deciding on business partners, it is important to make sure that both parties’ business models are complementary.[9] For example, they found that it was important to identify the value drivers of potential partners by analyzing their business models, and that it is beneficial to find partner firms that understand key aspects of one’s own firm’s business model.[10]

The University of Tennessee conducted research into highly collaborative business relationships. Researchers codified their research into a sourcing business model known as Vested (also referred to as Vested Outsourcing). Vested is a hybrid sourcing business model in which buyers and suppliers in an outsourcing or business relationship focus on shared values and goals to create an arrangement that is highly collaborative and mutually beneficial to each.[11]


From about 2012, some research and experimentation has theorized about a so-called “liquid business model”.[12][13]

Shift from pipes to platforms[edit]

Sangeet Paul Choudary (2013) distinguishes between two broad families of business models in an article in Wired magazine.[14] Choudary contrasts pipes (linear business models) with platforms (networked business models). In the case of pipes, firms create goods and services, push them out and sell them to customers. Value is produced upstream and consumed downstream. There is a linear flow, much like water flowing through a pipe. Unlike pipes, platforms do not just create and push stuff out. They allow users to create and consume value.

Alex Moazed, founder and CEO of Applico, defines a platform as a business model that creates value by facilitating exchanges between two or more interdependent groups usually consumers and producers of a given value.[15] As a result of digital transformation, it is the predominant business model of the 21st century.

In an op-ed on MarketWatch,[16] Choudary, Van Alstyne and Parker further explain how business models are moving from pipes to platforms, leading to disruption of entire industries.


There are three elements to a successful platform business model.[17] The Toolbox creates connection by making it easy for others to plug into the platform. This infrastructure enables interactions between participants. The Magnet creates pull that attracts participants to the platform. For transaction platforms, both producers and consumers must be present to achieve critical mass. The Matchmaker fosters the flow of value by making connections between producers and consumers. Data is at the heart of successful matchmaking, and distinguishes platforms from other business models.

Chen (2009) stated that the business model has to take into account the capabilities of Web 2.0, such as collective intelligence, network effects, user-generated content, and the possibility of self-improving systems. He suggested that the service industry such as the airline, traffic, transportation, hotel, restaurant, information and communications technology and online gaming industries will be able to benefit in adopting business models that take into account the characteristics of Web 2.0. He also emphasized that Business Model 2.0 has to take into account not just the technology effect of Web 2.0 but also the networking effect. He gave the example of the success story of Amazon in making huge revenues each year by developing an open platform that supports a community of companies that re-use Amazon’s on-demand commerce services.[18][need quotation to verify]


Malone et al.[19] found that some business models, as defined by them, indeed performed better than others in a dataset consisting of the largest U.S. firms, in the period 1998 through 2002, while they did not prove whether the existence of a business model mattered.

In the healthcare space, and in particular in companies that leverage the power of Artificial Intelligence, the design of business models is particularly challenging as there are a multitude of value creation mechanisms and a multitude of possible stakeholders. An emerging categorization has identified seven archetypes.[20]

In the context of the Software-Cluster, which is funded by the German Federal Ministry of Education and Research, a business model wizard[21] for software companies has been developed. It supports the design and analysis of software business models. The tool’s underlying concept and data were published in various[citation needed] scientific publications.

The concept of a business model has been incorporated into certain accounting standards. For example, the International Accounting Standards Board (IASB) utilizes an “entity’s business model for managing the financial assets” as a criterion for determining whether such assets should be measured at amortized cost or at fair value in its financial instruments accounting standard, IFRS 9.[22][23][24][25] In their 2013 proposal for accounting for financial instruments, the Financial Accounting Standards Board also proposed a similar use of business model for classifying financial instruments.[26] The concept of business model has also been introduced into the accounting of deferred taxes under International Financial Reporting Standards with 2010 amendments to IAS 12 addressing deferred taxes related to investment property.[27][28][29]

Both IASB and FASB have proposed using the concept of business model in the context of reporting a lessor’s lease income and lease expense within their joint project on accounting for leases.[30][31][32][33][34] In its 2016 lease accounting model, IFRS 16, the IASB chose not to include a criterion of “stand alone utility” in its lease definition because “entities might reach different conclusions for contracts that contain the same rights of use, depending on differences between customers’ resources or suppliers’ business models.”[35] The concept has also been proposed as an approach for determining the measurement and classification when accounting for insurance contracts.[36][37] As a result of the increasing prominence the concept of business model has received in the context of financial reporting, the European Financial Reporting Advisory Group (EFRAG), which advises the European Union on endorsement of financial reporting standards, commenced a project on the “Role of the Business Model in Financial Reporting” in 2011.[38]


Business model design generally refers to the activity of designing a company’s business model. It is part of the business development and business strategy process and involves design methods. Massa and Tucci (2014)[39] highlighted the difference between crafting a new business model when none is in place, as it is often the case with academic spinoffs and high technology entrepreneurship, and changing an existing business model, such as when the tooling company Hilti shifted from selling its tools to a leasing model. They suggested that the differences are so profound (for example, lack of resource in the former case and inertia and conflicts with existing configurations and organisational structures in the latter) that it could be worthwhile to adopt different terms for the two. They suggest business model design to refer to the process of crafting a business model when none is in place and business model reconfiguration for process of changing an existing business model, also highlighting that the two process are not mutually exclusive, meaning reconfiguration may involve steps which parallel those of designing a business model.

Economic consideration[edit]

Al-Debei and Avison (2010) consider value finance as one of the main dimensions of BM which depicts information related to costing, pricing methods, and revenue structure. Stewart and Zhao (2000) defined the business model as a statement of how a firm will make money and sustain its profit stream over time.[40]

Component consideration[edit]

Osterwalder et al. (2005) consider the Business Model as the blueprint of how a company does business.[41] Slywotzky (1996) regards the business model as the totality of how a company selects its customers, defines and differentiates it offerings, defines the tasks it will perform itself and those it will outsource, configures its resources, goes to market, creates utility for customers and captures profits.[42]

Strategic outcome[edit]

Mayo and Brown (1999) considered the business model as the design of key interdependent systems that create and sustain a competitive business.[43] Casadesus-Masanell and Ricart (2011) explain a business model as a set of choices (policy, assets and governance) and consequences (flexible and rigid) and underline the importance of considering how it interacts with models of other players in the industry instead of thinking of it in isolation.[44]

Definitions of design or development[edit]

Zott and Amit (2009) consider business model design from the perspectives of design themes and design content. Design themes refer to the system’s dominant value creation drivers and design content examines in greater detail the activities to be performed, the linking and sequencing of the activities and who will perform the activities.[45]

Design themes emphasis[edit]

Environment-Strategy-Structure-Operations (ESSO) Business Model Development

Developing a Framework for Business Model Development with an emphasis on Design Themes, Lim (2010) proposed the Environment-Strategy-Structure-Operations (ESSO) Business Model Development which takes into consideration the alignment of the organization’s strategy with the organization’s structure, operations, and the environmental factors in achieving competitive advantage in varying combination of cost, quality, time, flexibility, innovation and affective.[46]

Design content emphasis[edit]

Business model design includes the modeling and description of a company’s:

A business model design template can facilitate the process of designing and describing a company’s business model.

Daas et al. (2012) developed a decision support system (DSS) for business model design. In their study a decision support system (DSS) is developed to help SaaS in this process, based on a design approach consisting of a design process that is guided by various design methods.[47]


In the early history of business models it was very typical to define business model types such as bricks-and-mortar or e-broker. However, these types usually describe only one aspect of the business (most often the revenue model). Therefore, more recent literature on business models concentrate on describing a business model as a whole, instead of only the most visible aspects.

The following examples provide an overview for various business model types that have been in discussion since the invention of term business model:

Business model by which a company integrates both offline (bricks) and online (clicks) presences. One example of the bricks-and-clicks model is when a chain of stores allows the user to order products online, but lets them pick up their order at a local store.

Business system, organization or association typically composed of relatively large numbers of businesses, tradespersons or professionals in the same or related fields of endeavor, which pools resources, shares information or provides other benefits for their members. For example, a science park or high-tech campus provides shared resources (e.g. cleanrooms and other lab facilities) to the firms located on its premises, and in addition seeks to create an innovation community among these firms and their employees.[48]

The removal of intermediaries in a supply chain: “cutting out the middleman”. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now deal with every customer directly, for example via the Internet.

Direct selling is marketing and selling products to consumers directly, away from a fixed retail location. Sales are typically made through party plan, one-to-one demonstrations, and other personal contact arrangements. A text book definition is: “The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.”[49]

  • Distribution business models, various
  • Fee in, free out

Business model which works by charging the first client a fee for a service, while offering that service free of charge to subsequent clients.

Franchising is the practice of using another firm’s successful business model. For the franchisor, the franchise is an alternative to building ‘chain stores’ to distribute goods and avoid investment and liability over a chain. The franchisor’s success is the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.

  • Sourcing business model

Sourcing Business Models are a systems-based approach to structuring supplier relationships. A sourcing business model is a type of business model that is applied to business relationships where more than one party needs to work with another party to be successful. There are seven sourcing business models that range from the transactional to investment-based. The seven models are: Basic Provider, Approved Provider, Preferred Provider, Performance-Based/Managed Services Model, Vested outsourcing Business Model, Shared Services Model, and Equity Partnership Model. Sourcing business models are targeted for procurement professionals who seek a modern approach to achieve the best fit between buyers and suppliers. Sourcing business model theory is based on a collaborative research effort by the University of Tennessee (UT), the Sourcing Industry Group (SIG)[1], the Center for Outsourcing Research and Education (CORE)[2], and the International Association for Contracts and Commercial Management (IACCM). This research formed the basis for the 2016 book, Strategic Sourcing in the New Economy: Harnessing the Potential of Sourcing Business Models in Modern Procurement.[50]

Business model that works by offering basic Web services, or a basic downloadable digital product, for free, while charging a premium for advanced or special features.[51]

A non-profit or for-profit business model which does not depend on set prices for its goods, but instead asks customers to pay what they feel the product or service is worth to them.[52][53][54] It is often used as a promotional tactic,[55] but can also be the regular method of doing business. It is a variation on the gift economy and cross-subsidization, in that it depends on reciprocity and trust to succeed.
Pay what you want” (PWYW) is sometimes used synonymously, but “pay what you can” is often more oriented to charity or socially oriented uses, based more on ability to pay, while “pay what you want” is often more broadly oriented to perceived value in combination with willingness and ability to pay.

Value Added Reseller is a model where a business makes something which is resold by other businesses but with modifications which add value to the original product or service. These modifications or additions are mostly industry specific in nature and are essential for the distribution. Businesses going for a VAR model have to develop a VAR network. It is one of the latest collaborative business models which can help in faster development cycles and is adopted by many Technology companies especially software.

Other examples of business models are:


Although Webvan failed in its goal of disintermediating the North American supermarket industry, several supermarket chains (like Safeway Inc.) have launched their own delivery services to target the niche market to which Webvan catered.
Example of Business Model Canvas.

Technology centric communities have defined “frameworks” for business modeling. These frameworks attempt to define a rigorous approach to defining business value streams. It is not clear, however, to what extent such frameworks are actually important for business planning. Business model frameworks represent the core aspect of any company; they involve “the totality of how a company selects its customers defines and differentiates its offerings, defines the tasks it will perform itself and those it will outsource, configures its resource, goes to market, creates utility for customers, and captures profits”.[56] A business framework involves internal factors (market analysis; products/services promotion; development of trust; social influence and knowledge sharing) and external factors (competitors and technological aspects).[57]

A review on business model frameworks can be found in Krumeich et al. (2012).[58] In the following some frameworks are introduced.

Business reference model is a reference model, concentrating on the architectural aspects of the core business of an enterprise, service organization or government agency.

Technique developed by IBM to model and analyze an enterprise. It is a logical representation or map of business components or “building blocks” and can be depicted on a single page. It can be used to analyze the alignment of enterprise strategy with the organization’s capabilities and investments, identify redundant or overlapping business capabilities, etc.

Business model used in strategic management and services marketing that treats service provision as an industrial process, subject to industrial optimization procedures

Developed by A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, the business model canvas[2][59] is one of the most used frameworks for describing the elements of business models.

The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the ‘Business plan on 1 page’. Translated in several languages all over the world. #1 Management book in The Netherlands in 2015. The foundation of Business plan on 1 page is the OGSM. Objectives, Goals, Strategies and Measures (dashboard and actions).

Related concepts[edit]

The process of business model design is part of business strategy. Business model design and innovation refer to the way a firm (or a network of firms) defines its business logic at the strategic level.

In contrast, firms implement their business model at the operational level, through their business operations. This refers to their process-level activities, capabilities, functions and infrastructure (for example, their business processes and business process modeling), their organizational structures (e.g. organigrams, workflows, human resources) and systems (e.g. information technology architecture, production lines).

The brand is a consequence of the business model and has a symbiotic relationship with it, because the business model determines the brand promise, and the brand equity becomes a feature of the model. Managing this is a task of integrated marketing.

The standard terminology and examples of business models do not apply to most nonprofit organizations, since their sources of income are generally not the same as the beneficiaries. The term ‘funding model’ is generally used instead.[60]

The model is defined by the organization’s vision, mission, and values, as well as sets of boundaries for the organization—what products or services it will deliver, what customers or markets it will target, and what supply and delivery channels it will use. While the business model includes high-level strategies and tactical direction for how the organization will implement the model, it also includes the annual goals that set the specific steps the organization intends to undertake in the next year and the measures for their expected accomplishment. Each of these is likely to be part of internal documentation that is available to the internal auditor.

Business model innovation[edit]

Business model innovation types[61]

When an organisation creates a new business model, the process is called business model innovation.[62][63] There is a range of reviews on the topic,[61][64][65] the latter of which defines business model innovation as the conceptualisation and implementation of new business models. This can comprise the development of entirely new business models, the diversification into additional business models, the acquisition of new business models, or the transformation from one business model to another (see figure on the right). The transformation can affect the entire business model or individual or a combination of its value proposition, value creation and deliver, and value capture elements, the interrelations between the elements, and the value network. The concept facilitates the analysis and planning of transformations from one business model to another.[65] Frequent and successful business model innovation can increase an organisation’s resilience to changes in its environment and if an organisation has the capability to do this, it can become a competitive advantage.[66]

See also[edit]


Further reading[edit]

  • A. Afuah and C. Tucci, Internet Business Models and Strategies, Boston, McGraw Hill, 2003.
  • T. Burkhart, J. Krumeich, D. Werth, and P. Loos, Analyzing the Business Model Concept — A Comprehensive Classification of Literature, Proceedings of the International Conference on Information Systems (ICIS 2011). Paper 12.
  • H. Chesbrough and R. S. Rosenbloom, The Role of the Business Model in capturing value from Innovation: Evidence from XEROX Corporation’s Technology Spinoff Companies., Boston, Massachusetts, Harvard Business School, 2002.
  • Dick Costolo, Business Models,
  • Marc Fetscherin and Gerhard Knolmayer, Focus Theme Articles: Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry, International Journal on Media Management, Volume 6, Issue 1 & 2 September 2004, pages 4 – 11, September 2004.
  • George, G., Bock, AJ. Models of opportunity: How entrepreneurs design firms to achieve the unexpected. Cambridge University Press, 2012, ISBN 978-0-521-17084-0.
  • J. Gordijn, Value-based Requirements Engineering – Exploring Innovative e-Commerce Ideas, Amsterdam, Vrije Universiteit, 2002.
  • G. Hamel, Leading the revolution., Boston, Harvard Business School Press, 2000.
  • J. Linder and S. Cantrell, Changing Business Models: Surveying the Landscape, Accenture Institute for Strategic Change, 2000.
  • Lindgren, P. and Jørgensen, R., M.-S. Li, Y. Taran, K. F. Saghaug, “Towards a new generation of business model innovation model“, presented at the 12th International CINet Conference: Practicing innovation in times of discontinuity, Aarhus, Denmark, 10–13 September 2011
  • Long Range Planning, vol 43 April 2010, “Special Issue on Business Models,” includes 19 pieces by leading scholars on the nature of business models
  • S. Muegge. Business Model Discovery by Technology Entrepreneurs. Technology Innovation Management Review, April 2012, pp. 5–16.
  • S. Muegge, C. Haw, and Sir T. Matthews, Business Models for Entrepreneurs and Startups, Best of TIM Review, Book 2, Talent First Network, 2013.
  • Alex Osterwalder et al. Business Model Generation, Co-authored with Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2009
  • O. Peterovic and C. Kittl et al., Developing Business Models for eBusiness., International Conference on Electronic Commerce 2001, 2001.
  • Alt, Rainer; Zimmermann, Hans-Dieter: Introduction to Special Section – Business Models. In: Electronic Markets Anniversary Edition, Vol. 11 (2001), No. 1. link
  • Santiago Restrepo Barrera, Business model tool, Business life model, Colombia 2012,!business-life-model/c1o75 (Spanish)
  • Paul Timmers. Business Models for Electronic Markets, Electronic Markets, Vol 8 (1998) No 2, pp. 3 – 8.
  • Peter Weill and M. R. Vitale, Place to space: Migrating to eBusiness Models., Boston, Harvard Business School Press, 2001.
  • C. Zott, R. Amit, & L.Massa. ‘The Business Model: Theoretical Roots, Recent Developments, and Future Research’, WP-862, IESE, June, 2010 – revised September 2010 (PDF)
  • Magretta, J. (2002). Why Business Models Matter, Harvard Business Review, May: 86-92.
  • Govindarajan, V. and Trimble, C. (2011). The CEO’s role in business model reinvention. Harvard Business Review, January–February: 108-114.
  • van Zyl, Jay. (2011). Built to Thrive: using innovation to make your mark in a connected world. Chapter 7 Towards a universal service delivery platform. San Francisco.

External links[edit]

Bed and breakfast

For other uses, see Bed & Breakfast (disambiguation).
Breakfast at a B&B in Quebec City, Canada

A bed and breakfast (typically shortened to B&B or BnB) is a small lodging establishment that offers overnight accommodation and breakfast. Bed and breakfasts are often private family homes and typically have between four and eleven rooms, with six being the average.[1] In addition, a B&B usually has the hosts living in the house.

Bed and breakfast is also used to describe the level of catering included in a hotel’s room prices, as opposed to room only, half-board or full-board.



Generally, guests are accommodated in private bedrooms with private bathrooms, or in a suite of rooms including an en suite bathroom. Some homes have private bedrooms with a bathroom which is shared with other guests. Breakfast is served in the bedroom, a dining room, or the host’s kitchen.

B&Bs and guest houses may be operated as either a secondary source of income or a primary occupation. Often the owners themselves prepare the breakfast and clean the rooms, but some bed and breakfasts hire staff for cleaning or cooking. Properties with hired professional management are uncommon (unlike inns or hotels) but may exist if the same owner operates multiple B&Bs.

Some B&Bs operate in a niche market. Floating bed and breakfasts are boats or houseboats which offer B&B accommodation; the CCGS Alexander Henry museum ship was one example. In some communities, former lighthouse keeper quarters have been turned into B&B rooms after the light has been automated or decommissioned.

International differences[edit]


In China expatriates have remodelled traditional structures in quiet picturesque rural areas and opened a few rustic boutique hotels with minimum amenities. Most patrons are tourists but they are growing in popularity among the Chinese.[2]


In Cuba, which opened up to tourism in the 1990s after the financial support of the Soviet Union ended, a form of B&B called casa particular (“private home”) became the main form of accommodation outside the tourist resorts. Not all casas particulares offer breakfast.


In Hungary, B&Bs are very popular. They usually are a small family-run hotel, have an intimate ambience and a pleasant atmosphere. It provides an affordable alternate for the hotels. In Hungarian the B&B is called “Panzió” or “Szálló”.


In India, the government is promoting the concept of bed & breakfast.[3] The government is doing this to increase tourism, especially keeping in view of the demand for hotels during the 2010 Commonwealth Games in Delhi.[4] They have classified B&Bs in 2 categories – Gold B&Bs, and Silver B&Bs. All B&Bs must be approved by the Ministry of Tourism, who will then categorize it as Gold or Silver based upon a list of pre-defined criteria.[5]

Enormous growth in metro cities like Delhi, Gurgaon, Pune, Bangalore and Mumbai have seen such rapid growth that people are rushing to these cities to find a respectable job for their respective trades, and operating or hosting a Bed & Breakfast is becoming a favourite option among them. Average B&B service providers are offering standard services and other accoutrements that westerners have come to expect when traveling abroad. The basics include: air-conditioner or air cooler, free food, and free wi-fi internet. Premium providers may offer extra services to justify the increased price. Some of these services include, but are not limited to: buildings with a lift/elevator, no surcharge electricity use for the duration of a customers stay, and free geyser usage. 50Mbit/s to 100Mbit/s leased internet line for guests, an intercom system, and security with IP cameras (which is mandatory by local state government and police department) that are monitored by security guards 24*7 rounds out the services provided to premium properties.
The cost to rent a room(s) at standard B&Bs are around $100 to $120 per person per month, and premium B&B packages start around $180 per person per month, but may increase if more services are provided[citation needed]


Registered Irish B&Bs are star rated by Fáilte Ireland. Generally, B&Bs in Ireland are family owned & run, with a small percentage being leased/managed but still with the personal service expected in this sector. Owners / Managers nearly always live on the premises. Breakfast can mean a cooked “Irish Fry” or continental style buffet.


In the patio of a guest house in Tamchy, Kyrgyzstan

The Israeli B&B is known as a zimmer (German for ‘room’). All over the country, but especially in northern Israel (Galilee, Upper Galilee and the Golan Heights) the zimmer has developed into an extensive industry. This industry began to develop in the 1990s, when agriculture became less profitable, and many families with farms in moshavim, kibbutzim, farms and even in cities decided to try their luck in the business of hospitality. In the last decade, there has been development of bed and breakfasts also in southern Israel in the Negev.[6][7]


In Italy, regional law regulates B&Bs. There is a national law “Legge 29 marzo 2001, n. 135” but each region maintains a specific regulation. Each region can adopt different regulations but they must observe the national law on Tourism (Law N° 135 /2001).


Bed & Breakfast in the Netherlands literally means what it says, namely ‘bed with breakfast’. In the Netherlands, it is also often referred to as lodgings with breakfast, a guestroom or guesthouse. Bed & Breakfast is a small-scale type of accommodation, which is available to guests for a short stay. Nearly all bed & breakfasts are established in a residential home and are run by the owners of that particular residence. Dutch bed & breakfasts are commonly held in historic monumental houses or farms. There are approximately 5,000 bed & breakfasts in the Netherlands.[citation needed]

New Zealand[edit]

A Centre of New Zealand Bed and Breakfast
The front yard of the Dupont at the Circle B&B, located at 1604 19th Street, N.W., in the Dupont Circle neighborhood of Washington, D.C. Snow continues to pile up during the February 9–10, 2010 North American blizzard.

Bed and breakfasts in New Zealand tend to be more expensive than motels and often feature historic homes and furnished bedrooms at a commensurate price.[citation needed]


The trend of B&Bs in Pakistan is quite widespread. Popular resorts like Murree, which attract many tourists from different parts of the country, have a number of such resthouses. The expenses can vary, depending on the quality of facilities. Most bed and breakfast facilities tend to expediently cater to families, given the high level of group tourism, and offer suitable overnight lodging.

Carriage B&B Hinto Panzio in Transylvania, Odorheiu-Secuiesc (Szekelyudvarhely), Romania


While exploring Romania’s countryside, smaller cities or traditional villages, visitors can stay at a bed and breakfast (usually called “Pensiune”). Bed and Breakfast in Romania are rated with daisies, from one to three, three daisies being the best rating. A Bed and Breakfast offers clean and inexpensive accommodations as well as the opportunity to learn about the day-to-day life and culture of rural part Romania especially in Transylvania where B&B is more popular. Visitors will have the chance to try fresh, organic farm products.


Bed and breakfast is a 21st-century phenomenon in Spain. In the past, the equivalent was Habitacion con derecho a cocina which means “room along with use of the kitchen area”. In Spain, bed and breakfast offers are provided by hotels, hostels, apartments, houses and Inns. Normally bed and breakfast flats or houses consist of 5-7 rooms but as they are not heavily regulated, people are free to provide their houses as bed and breakfast to pay for some of the bills.


Bed and breakfast was more or less a direct import from the British style B&B. The B&B isn’t evenly spread over the country, most are in southern province of Skåne or near one of the three larger cities, Stockholm, Gothenburg and Malmö. Some breakfast hotels and other minor hotels trying to profit from the name also call their accommodation B&B.

No laws in Sweden restrict such advertising; the only restriction is from the authority of traffic (Trafikverket), who only give permission to put up the bed and breakfast sign by the local road if the owner lives in the same building as the guests.
If the proprietor has less than eight beds, no permissions from the police office is required to run public accommodations, but fire safety and food safety applies to all new facilities, regardless of the number of beds.

In a Swedish B&B there is often a guest kitchen available. Standard is usually acceptable but sometimes with en-suite bathroom or sometimes a shared bathroom in the corridor.

United Kingdom[edit]

Little Langford Farmhouse, Salisbury, Wiltshire

There are 25,000 B&Bs and guest houses in the UK. The sector used to have a reputation[when?] as cheap no-frills accommodation, and were generally the budget option compared to hotels. In recent years[when?], standards have risen and up-market B&Bs have become popular. There are numerous B&Bs found in seaside towns, the countryside as well as city centres.[9][10]

B&Bs are graded by Visit Britain on a star system. 3, 4 and 5-star establishments have a higher standard.[11] A majority of B and Bs in the UK have en-suite facilities.

United States[edit]

The custom of opening one’s home to travellers dates back the earliest days of Colonial America. Lodging establishments were few and far between in the 18th century and, apart from a limited number of coaching inns, wayfarers relied on the kindness of strangers to provide a bed for the night. Hotels became more common with the advent of the railroad and later the automobile; most towns had at least one prominent hotel.

During the Great Depression, tourist homes provided an economic advantage to both the traveller and the host. Driving through town on US Highways (in a pre-Interstate highway era), travellers stopped at houses with signs reading Tourists or Guests, where one could rent a room for the night for approximately $2. While little more than short-stay boarding houses, the rooms brought needed income for the home owner and saved money for the traveller. A tourist home or guest house represented an intermediate option between inexpensive campgrounds or cabins and costly railway hotels. (The motel fad of the 1950s and 1960s later filled this niche, now occupied by economy limited service hotels.) Non-white travellers could consult The Negro Motorist Green Book, a printed directory, to find lodging at which they would be welcome despite racial segregation and widespread discrimination.

After World War II, middle-class Americans began travelling in Europe in large numbers, many experiencing the European-style B&Bs (Zimmer frei in Germany, chambres d’hotes in France) for the first time. Some were inspired to open B&Bs in the U.S.; tourist home owners updated their properties as B&Bs. The interest in B&Bs coincided with an increasing interest in historic preservation, spurred by the U.S. Bicentennial in 1976 and assisted by two crucial pieces of legislation: the National Historic Preservation Act of 1966, and the Tax Reform Act of 1976, which provided tax incentives for the restoration and reuse of historic structures.

Through the 1980s and 1990s, B&Bs increased rapidly in numbers and evolved from homestay B&Bs with shared baths and a simple furnishings to beautifully renovated historic mansions with luxurious décor and amenities. Many B&Bs created a historical ambiance by adapting historic properties (such as the 1830s Federal-style Holladay House in Orange, Virginia) as guesthouses decorated with antique furniture.[citation needed] Printed directories listed options in various cities. By the mid-1990s, the Internet made it more affordable for innkeepers to promote their properties worldwide; it provided online reservation software and allowed travellers to view detailed photos, videos, and reviews.

B&B and Inn owners have been adding amenities such as wireless Internet access, free parking, spa services or nightly wine and cheese hours. To stay competitive with the rest of the lodging industry, larger bed and breakfast inns have expanded to offer wedding services, business conference facilities, and meeting spaces as well as many other services a large hotel might offer.

There are approximately 17,000 B&Bs in the United States.[1] B&Bs are found in all states, in major cities and remote rural areas, occupying everything from modest cottages to opulent mansions, and in restored structures from schools to cabooses to churches.


Regulations and laws vary considerably between jurisdictions both in content and extent and in enforcement.

The most common regulations B&Bs must follow pertain to safety. They are usually required by local and national ordinances to have fire resistance, a sufficient fire escape plan in place, and smoke detectors in each guest room. Kitchens and equipment used to serve meals are also often required to be monitored for hygienic operation, but there are significant national and local differences.

In Hawaii, it is illegal to open a new bed & breakfast on Oahu as of 1989. The reason for the moratorium is to force home owners with extra room to rent out their extra space to low income residents who otherwise cannot afford housing on crowded Oahu.

Professional and trade associations[edit]

Many inns and bed and breakfasts are members of professional associations. There are international, national, regional, and local associations, all of which provide services to both their members and the travelling public. Many require their members to meet specific standards of quality, while others simply require a lodging establishment to pay dues. These associations also facilitate marketing of the individual B&Bs and provide a stamp of approval that the business in question is reputable.

While various local governments have regulations and inspect lodging establishments for health and safety issues, membership in a state/provincial/national bed and breakfast association can indicate a higher standard of hospitality. Associations sometimes review their members’ properties and tend to have additional standards of care.

In the US for example, each state has an innkeeping association (usually non-profit) that exists to promote the industry and tourism. Within those state associations, many city and regional bed and breakfast associations can be found. Many state, city and regional associations, have inspection criteria that often exceed government requirements for safety and cleanliness. The two primary nationwide professional associations are the Professional Association of Innkeepers International (PAII), based in Wisconsin and founded in 1987 by two innkeepers, and the Association of Independent Hospitality Professionals (AIHP).

In Australia, the industry is represented by the Bed & Breakfast, Farmstay and Accommodation Australia Ltd (BBFAA).

In the British Isles the national approval boards set up by governments are far more stringent than others and standards are expected to be high. In Ireland there is an association that will only use the national tourist board’s approved members.


Tourism Queensland study[edit]

In January 2003 Tourism Queensland conducted a review of current research to gain a better understanding of the Bed & Breakfast (B&B) market:[12]

Michigan State University study[edit]

According to a study by Michigan State University:[13]

According to this study, many bed and breakfast visitors make use of evaluations, given by other guests. This system of independent reviews is one of the fastest growing consumer content oriented sites on the net.

ComScore study[edit]

Another study suggests that people trust online reviews posted by previous guests:[14]

Journal of Travel Research study[edit]

A study by the Journal of Travel Research stated:[15]

Prince Edward Island study[edit]

A 2007 study on Prince Edward Island[16]

TIME magazine[edit]

According to TIME magazine:[17]

See also[edit]



Real Thrive Experiences – “Le-Vel has given us options in life!”


So being a mom of two, I don’t think any mother ever decides they’re going to be a lazy mom, the mom that lays on the couch on a beautiful day or makes excuses to watch a movie after work instead of going to the park because you’re so tired. I was fueled on coffee, energy drinks, soda, anything just to get me through. Day 1, it was crazy and I didn’t think it was working. I was used to that rush of energy from all the coffee I would drink that when I took the three steps and I got to work I thought, “I don’t feel like a rocket ship. Is it even working?” And my two o’clock break came and went, usually that’s when I would go get some candy or I’d go get a donut from the gas station and that day I just felt good and I worked for my family business and I’ll never forget my mom coming out of her office and she said, “Are you cleaning? Why aren’t you trying to take a nap in the back room? What are you doing today?” And that night when I came home and actually wanted to make dinner and I didn’t feel like I needed toothpicks to hold my eyes open to read bedtime stories.


I felt like you can finally be that mom. All I could think of was all of the other mom friends I had that were taking naps and were tired and snapping at their kids and then being upset with themselves later because they just had nothing left to give. So, by Day 3, when my husband met me at the door and said, “You’ve been the nicest you’ve ever been in three days. You’ve come home happy. You’re playing with the kids. You’re cooking, you’re cleaning. Is it that crazy sticker?” And he said, “I don’t care what it costs.” At the time we were putting groceries on a credit card, barely getting by. He said, “I don’t care what it costs, this is the you we love.


And you need to continue.” So, from there I ordered as a Promoter. I hit my VIP and it paid off that card. So, he didn’t know about the card either until after I paid it off. That’s really where my mindset shifted, is to this is something I’m going to take every day because I feel good and I feel like I’ve finally found me again.





Why wouldn’t I share this with everybody that I truly love? From there by my eight-week point I had gained eight pounds but I had lost a pant size. So, my body is finally getting what it needed instead of junk food and coffee to get me through my day. I was craving healthier food. My energy was through the roof and my dream in life was to be a mom and I was wasting it on the couch. I didn’t realize that until I finally felt better, how much time I had wasted and I’m just so thankful every day that my youngest will never remember that mom. He’ll always remember the mom that’s on the monkey bars.


My step-son tells me when we drop him off at school, “Sammy, turn down the radio you’re embarrassing me.” Because we’re jamming out in the morning. To be able to be that fun mom and have options in life is truly what this company has done for us..

Try Thrive Today! 


For other uses, see Twinkie (disambiguation).

A Twinkie is an American snack cake, described as “golden sponge cake with a creamy filling”. It was formerly made and distributed by Hostess Brands. The brand is currently owned by Hostess Brands, Inc. (NASDAQ: TWNK), having been formerly owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company as the second incarnation of Hostess Brands. During bankruptcy proceedings, Twinkie production was suspended on November 21, 2012, and resumed after an absence of at least ten months from American store shelves, becoming available again nationwide on July 15, 2013.[1][2]

Saputo Incorporated’s Vachon Inc., which owns the Canadian rights to the product and made them during their absence from the U.S. market,[3] produces Twinkies in Canada at a bakery in Montreal. Twinkies are also available in Mexican stores as “Submarinos” and “Twinkies” made by Marinela, and as “Tuinky” made by Wonder; both Marinela and Wonder are subsidiaries of Mexican bread company Grupo Bimbo.[4][5] In Egypt, Twinkies are produced under the company Edita. Twinkies are also available in the United Kingdom and Ireland under the Hostess brand name where they are sold in Sainsburys, Tesco, ASDA and B&M stores. Twinkies are produced and distributed by multiple commercial bakeries in China,[6] where Hostess does not own the brand.[7]


  • 1 History
    • 1.1 Hostess bankruptcy
    • 1.2 Return of Twinkies to U.S. market
  • 2 Cultural references
    • 2.1 Television and film
    • 2.2 Twinkie defense
    • 2.3 Song lyrics
    • 2.4 Theological Twinkie
    • 2.5 Shelf life
    • 2.6 Twinkie diet
  • 3 See also
  • 4 References
  • 5 Further reading
  • 6 External links


Box of Hostess Twinkies by Saputo Incorporated (in production)

Twinkies were invented in Schiller Park, Illinois[8] on April 6, 1930, by James Alexander Dewar, a baker for the Continental Baking Company.[9] Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie.[10] Ritchy Koph said he came up with the name when he saw a billboard in St. Louis for “Twinkle Toe Shoes.”[11] During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies.[12] In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped.[13] Vanilla’s dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup.[14]

Hostess bankruptcy[edit]

On January 11, 2012,[15] parent company Hostess filed for Chapter 11 bankruptcy protection.[11] Twinkie sales for the year, as of December 25, 2011[update], were 36 million packages, down almost 20% from a year earlier.[11] Hostess said customers had migrated to healthier foods.[11] On November 16, 2012, Hostess officially announced that it “will be winding down operations and has filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities.” Bakery operations were suspended at all plants.[16]

Box of Hostess Twinkies by Hostess Brands

On November 19, 2012, Hostess and the Bakers Union agreed to mediation, delaying the shutdown for two days. On November 21, 2012, U.S. bankruptcy judge Robert Drain approved Hostess’ request to shut down, temporarily ending Twinkie production in the United States.[17]

Return of Twinkies to U.S. market[edit]

On March 18, 2013, it was reported that Twinkies would return to store shelves in May of that year. Twinkies, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co for $410 million.[18][19]
Twinkies returned to U.S. shelves on July 15, 2013.[20] Apollo subsequently sold Hostess for $2.3 billion.[21]

Before Hostess Brands filed for bankruptcy, Twinkies were reduced in size. They now contain 135 kilocalories (560 kJ) and have a mass of 38.5 grams, while the original Twinkies contained 150 kilocalories (630 kJ) and had a mass of 42.5 grams. The new Twinkies also have a longer shelf life of 45 days, which was also a change made before bankruptcy, compared to the 26 days of the original Twinkies.[22]

Cultural references[edit]

Television and film[edit]

  • In the 1979 Steve Martin comedy film The Jerk, Navon’s mother cooks up Navon’s favorite meal for his birthday: “tuna fish salad on white bread with mayonnaise, a Tab and a couple of Twinkies.”[1]
  • In the film Bill & Ted’s Excellent Adventure, the titular duo use a Twinkie to lure Genghis Khan into the time-travelling phone booth [23].
  • The Twinkie became known worldwide in countries that did not sell the confection in 1984, due to a reference in the hit film Ghostbusters.[24] In the film, the character Egon Spengler describes a speculated level of psychokinetic energy and uses a regular Twinkie size to represent the normal level of such energy in New York City. He then says that based on a recent sample, the Twinkie representing New York would be over 35 feet (11 m) long and weigh approximately 600 pounds (270 kg), to which the character Winston Zeddemore replies, “That’s a big Twinkie.”[24]
  • In the 1988 blockbuster “Die Hard”, LAPD Sergeant Al Powell is seen buying Twinkies at a gas station, to which the attendant says “I thought you guys just ate donuts?”. Powell replies, claiming that they are for his pregnant wife. It is later revealed to be his favourite snack, to the point that he is able to list all the ingredients to John McClane, claiming they are “Just about everything a growing boy needs!”. He is also seen eating them in Die Hard 2.
  • In the film “Ghost Rider 2”, the antagonist of the movie (whose ability is to decay everything he touches) struggles to eat an apple because it rots until he grabs a Twinkie, which to his surprise, does not decay/expire.
  • In the film Hollow Man, Dr. Sebastian Caine says the following, when asked by a colleague how he solved the problem of creating a stable invisibility cell, “Oh, you know, coffee and Twinkies!” Later in the film, the invisible Dr. Caine is seen leisurely eating one whilst in bed.
  • In the film Zombieland, one of the protagonists, Tallahassee, has a craving for Twinkies and stops to acquire some from a crashed van, even with the threat of zombies roaming the countryside.
  • In the movie WALL-E, WALL-E gives his pet cockroach Twinkies, evidently still edible after humans have left Earth 700 years ago.
  • On the ABC show Castle, Richard Castle (Nathan Fillion) mentions having deep-fried Twinkies while reminiscing with his ex-wife Meredith (Darby Stanchfield).
  • In the film Mortal Engines, Hester Shaw eats a Twinkie that is 1000 years old. She offers one to Tom Natsworthy, who questions it due to its extreme age. The Tw and s in the wrapper has been rubbed off and Hester refers to it as an “Inkie”.
  • In the film Sausage Party, there was a homosexual Twinkie named Twink.
  • In 2018 movie The Predator one of the protagonists, Traeger, explains Predators’ behavior comparing the humanity to Twinkies straight after Hostess bankruptcy: the extraterrestrial Predators allegedly want to obtain human DNA before the imminent end of humanity the same way as people wanted to get Twinkies while they still last.

Twinkie defense[edit]

Main article: Twinkie defense

“Twinkie defense” is a derisive label for an improbable legal defense. It is not a recognized legal defense in jurisprudence, but a catchall term coined by reporters during their coverage of the trial of defendant Dan White for the murders of San Francisco city Supervisor Harvey Milk and Mayor George Moscone. White’s defense was that he suffered diminished capacity as a result of his depression. His change in diet from healthful food to Twinkies and other sugary foods was said to be a symptom of depression. Contrary to common belief, White’s attorneys did not argue that the Twinkies were the cause of White’s actions, but that their consumption was symptomatic of his underlying depression.[10]

Song lyrics[edit]

John Fogerty’s 2004 album Deja Vu All Over Again includes the satirical, somewhat world-weary song Nobody’s Here Anymore, which ponders people’s infatuation with modern technology and its ever more sophisticated consumer devices. “He got a stash of Twinkies up in his room” is a line lamenting the self-absorption and social isolation of the protagonist of the song’s first verse. Twinkies are also one of the products mentioned in “Junk Food Junkie”, a Top 40 1976 novelty song by Larry Groce. “Habits (Stay High)”, a 2013 song by Swedish singer Tove Lo, mentions Twinkies in the line “I get home, I got the munchies / Binge on all my Twinkies / Throw up in the tub / Then I go to sleep.”[25] In an interview the singer confessed she had thought that “twinkie” was a synonym for “cookie” and that Hostess had sent her a sample of the product after the success of the song.[26]

Theological Twinkie[edit]

Jeffrey R. Holland, a member of the Quorum of the Twelve Apostles of The Church of Jesus Christ of Latter-day Saints (LDS Church), used the expression “theological Twinkie” at the Church’s General Conference in April 1998, in reference to teaching methods that may be pleasing or entertaining, but lack sufficient spiritual and doctrinal substance. In his words: “Are we really nurturing our youth and our new members in a way that will sustain them when the stresses of life appear? Or are we giving them a kind of theological Twinkie—spiritually empty calories?” [27]

Shelf life[edit]

A common urban legend claims that Twinkies have an infinite shelf life, and can last unspoiled for a relatively long time of ten, fifty, or one hundred years due to the chemicals used in their production.[28] A homage to the unlimited shelf life urban myth appears in the film WALL-E, where the title character’s pet cockroach is shown eating its way into the cream filling at one end and emerging out the other, none the worse for wear.[29]

The third episode of Family Guy’s second season entitled “Da Boom” follows the Griffin family after a nuclear holocaust occurs, due to Y2K on New Year’s Eve. The family then travels in search of food, and eventually decide to establish a town around a Twinkie factory.

Another homage to the Twinkie’s shelf life myth was shown in the 2016 animated film Sausage Party, where a Twinkie is amongst the “Non-Perishable” foods.

The 2012 Super Bowl Chevy Silverado Apocalypse commercial also gives a nod to Twinkie’s reputed durability.[30]

In reality, Twinkies are on the shelf for a short time; a company executive told The New York Times in 2000 that the “Twinkie is on the shelf no more than 7 to 10 days.”[31] The maximum shelf life was reported to have been 26 days, until the addition of stronger preservatives made beginning in 2012 increased it to 45 days.[32] The 2009 apocalypse horror-comedy Zombieland, which features a search for the last remaining Twinkies in a running gag, acknowledges this by having the character Tallahassee (played by Woody Harrelson) explain that Twinkies do, in fact, have an expiration date. In the second episode of The Umbrella Academy (TV series), the character called number 5 (player by Aidan Gallagher) states that the infinite shelf life is a lie.

Twinkie diet[edit]

In 2010, Kansas State University professor Mark Haub went on a “convenience store” diet consisting mainly[citation needed] of Twinkies, Oreos, and Doritos in an attempt to demonstrate to his students “…that in weight loss, pure calorie counting is what matters most, not the nutritional value of the food.” He lost 27 pounds (12 kg) over a two-month period, returning his body mass index (BMI) to within normal range.[33][34] In addition to Twinkies, Haub ate Little Debbie snack cakes, cereals, cookies, brownies, Doritos, Oreos and other kinds of high calorie, low-nutrition foods that are usually found at convenience stores. However, despite calling it the “Twinkie diet”, Haub also consumed a multivitamin, a protein shake and fresh vegetables along with the Twinkies, Oreos, and Doritos.[35] Some protein shakes contain 80 grams protein per serving,[36] almost equivalent to eating three 6-oz steaks per day.[37] Besides the protein shake and multivitamin, Haub also ate nutritionally dense whole milk, carrots, and vitamin fortified cereal.[38] This contradicts representations by other media outlets stating that Haub “only” ate junk food.[39]

See also[edit]

  • Food portal
  • Banana bread
  • Chocodile Twinkie
  • Deep-fried Mars Bar
  • Ding Dong
  • Ho Hos
  • Ladyfinger (biscuit)
  • List of deep fried food
  • Mars bar
  • Sno Balls
  • Twinkie the Kid
  • Zingers


  • ^ Parija Kavilanz (July 12, 2013). “‘First batch’ Twinkies go on sale at Walmart”. CNN. Retrieved July 13, cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation .cs1-lock-free a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  • ^ Staff and wire reports (July 12, 2013). “Hostess Twinkies make an early return to Southland shelves”. Los Angeles Daily News. Retrieved July 24, 2013.
  • ^ Marotte, Bertrand (November 16, 2012). “As Hostess winds up, who will bite on Twinkies?”. The Globe and Mail. Archived from the original on November 16, 2012. Retrieved December 18, 2012.
  • ^ “”. April 9, 2016. Archived from the original on April 9, 2016. Retrieved July 19, 2018.
  • ^ “Campaña de la semana: Dona Twinkies a un Americano”. Archived from the original on June 8, 2013. Retrieved May 21, 2013.
  • ^ “Twinkies China”. Green Lounge. Retrieved April 13, 2017.
  • ^ “How Hostess Surrendered The Twinkies Brand In China”. Seeking Alpha. Retrieved November 26, 2016.
  • ^ Staff and wire reports (August 21, 2014). “Hostess closing bakery that created the Twinkie”. MSN Money. Retrieved August 21, 2014.
  • ^ Biemer, John (April 30, 2006). “Homeowner Discovers That Mr. Twinkie Slept There”. U-T San Diego. Retrieved June 5, 2011.
  • ^ a b Belcher, Jerry (June 3, 1985). “Man Who Concocted the Twinkie Dies : James A. Dewar’s Treat Is Part of America’s Diet and Folklore”. Los Angeles Times. Retrieved August 3, 2011. It was Dewar’s inspiration to fill the cakes with a sugar-cream mixture, the formula for which is still a tightly held secret.
  • ^ a b c d Ovide, Shira (September 2, 2011). “Great Moments in Twinkies History”. The Wall Street Journal. Retrieved January 10, 2011.
  • ^ “The History of the Hostess Twinkie”. Retrieved August 30, 2011.
  • ^ Continental Baking Company (1988). “Fruit and Cream Twinkies commercial”. Continental Baking Company. Retrieved March 8, 2011.
  • ^ Shepherd, Lauren (June 13, 2007). “Hostess selling banana-creme Twinkies”. USA Today. Retrieved August 30, 2011.
  • ^ Knipp, Christopher. “City of Saginaw, Michigan; Notice of Chapter 11” (PDF). Hostess Brands, LLC. Retrieved November 17, 2012.
  • ^ Erik_Halvorson, Blynn Austin. “Hostess Brands is closed; HOSTESS BRANDS TO WIND DOWN COMPANY AFTER BCTGM UNION STRIKE CRIPPLES OPERATIONS”. Hostess Brands, LLC. Media_Division. Archived from the original on November 18, 2012. Retrieved November 16, 2012.
  • ^ “Twinkie maker Hostess to ‘immediately’ fire 15,000 workers as liquidation approved”. Retrieved January 14, 2013.
  • ^ Chris Isidore (March 13, 2013). “Twinkies due on shelves by summer as $410 million bid OK’d”. CNNMoney.
  • ^ Mark Lacter (March 12, 2013). “Hooray, Twinkies are coming back”. LA Observed.
  • ^ “Twinkies, Hostess snacks back in stores today”. Chicago Tribune. Retrieved July 15, 2013.
  • ^ Corkery, Michael (December 10, 2016). “How the Twinkie Made the Superrich Even Richer”. The New York Times. Retrieved December 12, 2016.
  • ^ Choi, Candace (July 15, 2013). “New Twinkies weigh less, have fewer calories”. USA Today. Retrieved July 15, 2013.
  • ^ Ralph Smith (February 17, 2009), Want a Twinkie, retrieved May 31, 2019
  • ^ a b Hays, Julia (February 26, 2016). “Celebrate the New Ghostbusters With Slime-Filled Twinkies”. E! Online. Retrieved February 26, 2018.
  • ^ Pathak, Shirani M. (October 6, 2014). “Heart Break For The Self-Respecting Woman”. Relationship Center of Silicon Valley. Archived from the original on April 2, 2015. Retrieved February 11, 2016.
  • ^ Held, Joey. “Tove Lo on Coming Back from Surgery and the Stupidity of Censorship”. Paste Magazine. Archived from the original on August 15, 2015. Retrieved February 11, 2016.
  • ^ Holland, Jeffrey R. “”A Teacher Come from God” – Jeffrey R. Holland”. Retrieved July 19, 2018.
  • ^ “Forever Twinkies”. Snopes – Urban Legends Reference Pages. May 19, 2011. Retrieved August 30, 2011.
  • ^ Walt Disney Productions/Pixar Animation Studios. WALL-E, 2008.
  • ^ “Chevy Guys Live, Ford Guys Die in Silverado’s Super Bowl Ad”. Adweek -Creativity. February 3, 2012. Retrieved April 18, 2017.
  • ^ Kelley, Tina (March 23, 2000). “Twinkie Strike Afflicts Fans With Snack Famine”. The New York Times. Retrieved February 10, 2012.
  • ^ Kim, Susanna (July 9, 2013). “What’s New About the Twinkie and Other Hostess Brands Favorites”. ABC News. Retrieved July 22, 2013.
  • ^ Park, Madison (November 8, 2010). “Twinkie diet helps nutrition professor lose 27 pounds”. CNN. Retrieved August 30, 2011.
  • ^ “Exclusive Interview with Prof. Mark Haub”. Retrieved March 2, 2013.
  • ^ “Healthy Diet of Twinkies? – Organic Authority”. December 2, 2010. Retrieved June 6, 2016.
  • ^ “Do You Need Protein Powders? – WebMD”. December 14, 2016. Retrieved February 22, 2017.
  • ^ “Calories in Premium Quality Usda Choice Beef Strip Steak”. Retrieved July 19, 2018.
  • ^ “Mark Haub junk food diet experiment”. The Sydney Morning Herald. November 10, 2010. Retrieved February 22, 2017.
  • ^ “Professor aims to dispel diet myths with calorie-controlled junk food diet”. Retrieved February 22, 2017.

Further reading[edit]

  • Ettlinger, Steve (2007). Twinkie Deconstructed. ISBN 978-0452289284.

External links[edit]

  • Products Page on Hostess’ website
  • The T.W.I.N.K.I.E.S. Project
  • Twinkies at 75: munch ’em, fry ’em, save ’em for years, The Christian Science Monitor
  • Weird Al Yankovic making a Twinkie wiener sandwich at YouTube
  • Zombieland

“There Isn’t One Part of My Life this Product Hasn’t Touched!”

So a friend of mine Talia Roder began sharing about Thrive and it was giving her extra energy and persistence for her youngsters. I mentioned ok. I didn’t ask any questions. I requested my husband definitely if this could be my mothers Day present. Day one, I recollect we have been out for a walk as a loved ones. I grew to become to my husband and i mentioned “I feel some thing!”. It is relatively difficult to articulate and still is. Looking again, I think it is the mental readability. I simply bear in mind feeling close to like my eyes were open more. There are such a large amount of matters I failed to recognize that i would get.



The easier sleep, the intellectual clarity, even just my hair and my dermis and my nails you know, those are matters I failed to understand i’d get from pronouncing sure to this three and a half years ago. There isn’t one part of my existence that this product hasn’t touched..

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“I knew this was something I was going to do for the rest of my life “

Loved ones’ day in may just, I met Brittany and absolutely she hadn’t even began started Thriving yet. We grew to become friends on fb. I followed her and that i noticed her started posting about this loopy thing that gave her power and made her completely happy and she or he was normally smiling but I satisfied myself that is not correct, you understand? Like that’s, something she’s talking about is a lie. She was strolling a particular that weekend and that I said, ‘that’s my reason to head forward and order.’ for the reason that you already know I used to be continuously speakme myself out of it. So, I gave myself a cause to go forward and do it. I acquired my product and day one, I used to be a Thriver. I felt it correct away. Within 25 minutes I was like, ‘what’s going on?’ , I had all this energy. I used to be smiling. I used to be dancing. I had my whole condo clean earlier than midday which, midday was once native and that was what I seem ahead to each day. By way of a date and that I was once hooked.


I knew that this used to be something I was committing for the leisure of my lifestyle simply when you consider that how I felt every day. You know, I aroused from sleep, I was once ready to move. I was energized. I was once like, k we’re going to do that today chum, we’re going to go to the park after we do this some thing. It used to be just – it can be a lifestyle trade that I wanted. You know? I knew I was once lacking as a mother, as a spouse and I needed something and this used to be my anything, ? I fell in love with the product and the humans that come with Le-Vel or with Thrive it is simply a powerful experience, you realize? You have got a family that you did not even comprehend earlier than.








If you happen to supply me ten days to show you what this may increasingly do for you, I promise you, you’re gonna be thanking me later simply seeing that I was a skeptic too, you realize? I was once like, this isn’t gonna work for me but i’m going to try it on the grounds that I’ve tried everything else, you recognize? So I talked myself out of it but then I talked myself into it. Should you care about your self at all, like your, , wellbeing/well being sensible supply it a shot considering you are going to be completely happy and you’re going to fall in love and you’re going to be like why failed to I do this quicker.


That is my simplest remorse is that I did not are trying it faster..

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Keep Your Why Before Anything Else

Most of us joined this trade to fill a necessity, to fill a hole. What I want you guys to do greater than something is to get absolutely crystal clear on the vision and understand why you mentioned sure to this robust, existence-changing opportunity. You realize taking you back to that Day 1, you already know you’re scared you do not know easy methods to talk to individuals and that may both stop you in the tracks, and people are your, we call them, your promoter nappers. Where they buy their promoter % and so they vanish on you.


Given that they weren’t crystal clear, it’s not for the reason that they did not want this possibility. Every person is busy. Ok, we’re all busy. Most of us are moms, dads we now have a life, we have no jobs and all these things however unless you get crystal clear and put your “why” before anything else, nothing else goes to maneuver in place.


So when you are enrolling your new promoters and having new team individuals join your group, that is the very first thing that I would like you to ask them. Just piggy backing on what Lisa mentioned, you are right here to help fill a necessity for them. So having that crystal clear vision..

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Prospective Customers Take Specific Action You NEED

system that will allow you to easily sell your products, recruit affiliate partners and manage your customer transactions & conversions for any business
I would like to show you how to get the tools that will make your selling mush easier online. What you need is the best tools and website offers that are around today. There are so many ways to promote your website pocketbook. Looking back on what I have learned with this company is that there is always someone who wants what you have to give and there is going to be people that say no or do not except your offers.
These people do not matter because they are unsure of what they want from you anyway. Just keep promoting and you will find the right place at the right time. This is the easiest way to get what you want and never stop moving forward with your business. You website is important to you because it is yours and with this being said you do not want anything that looks like junk cluttering up your site. ”All I ask it that you take a few moments out of your day to take a look at what I have to offer you today – I would check the link more than once because you might find more than you was looking for in this webinar,…
Many people have all ready took the first step to learn how to push the envelope with online marketing and promotion. You are just steps away from making a change in your marketing. There is no way you can go wrong with this program because it works with everything you are already doing online.
Maybe you are skeptical about trying something new but I assure you that this is not a trick in any shape, way or form. All you need to do is sign up for my offer and you will not be disappointed in any way. Please follow my link at the top of this announcement and you will be redirected to the page that will change your marketing forever. Thank you very much for you time and hope you enjoy the benefits of what I am about to and so many tools that turn out to be a joke in most peoples eyes – here you will find tools that work with your website to make you look the best in the eyes of others. with out breaking the bank and your give to you.
if you are looking for something to accompany your business

Social Media Marketing – Could It Be Right For You?

While looking around online at social media sites to learn about marketing the right way, I found that there are a lot more people not making money online.
​This made me start to think that maybe I was looking in the wrong area to make a little extra income to make ends meet. I slowly started to realizes that there might be something more to learn before spending a lot of time and money that I really didn’t have to spend.  This is when I learned the best kept secret of all about social media marketing…
​You really just need a plan and time to start working towards that plan with this in mind, it shouldn’t take you too long to start heading in the right direction.
​Just How do you Know You’re Headed in the Right Direction, well things will really start to click in to place.

​What was not working yesterday, will be replaced with new Ideas and better plans. All you have to do is keep pushing ahead and don’t give up on your dream and what you believe to be true.
​​Family and friends may tell you that you are crazy to think there is some way that you are going to make money online with social media marketing but you know the truth.
​Yes, You know that there is gold in them there hills and one day you will strike it rich.

​This could be one of the ​easiest decisions that you have ever made about upping your social media marketing game today, because I am going to help you make the decision for you.
​Once you learn what takes place behind the pages of this website you will be shocked, but here is the kicker….

I am going to give you one of may best secrets with the hopes you can keep it to yourself. The only thing I ask from you in turn for me giving you this amazing social media marketing secret is that you share the link when you are asked to share it with Facebook, Twitter or Google Plus.
​So, I know you have been waiting and read every single word of this article carefully.  With out being to blunt or pushing you into a corner I would like to direct you straight to the download page for this completely amazing offer. Here you will find your link to learn the secret of social media marketing – once on the page just use the image for you final step to getting this information in your hands – Download From Here